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Brand

Vroomski

The two O’s.

The pictorial is not a car, a badge, or a flag. It is the two letters already in the name — Syne ExtraBold, Magenta, tracking-tight. Issued 16 September 2026.

Pictorial

Lift them out of the name.

Write Vroomski in Syne ExtraBold. Colour the two O’s Magenta. That pair, on its own, is the logo. Same glyph, same weight, same gap as the wordmark — never redrawn as circles.

Vroomski

The mark lives here. Crop it. Do not invent a third symbol.

System

Two assets. Use one.

Headers, footers and documents take the wordmark. Magenta lives on the two O’s and the dot of the i. App icons, favicons, avatars and splash screens take the two O’s. Do not sit the pictorial beside the wordmark in product chrome — the name already holds the mark.

Pictorial

App icon, favicon, avatar, splash, tight squares.

Wordmark

Vroomski
Site header, footer, social share, stationery.

Stacked lockup

Vroomski
Title slides and partner decks only. The O’s sit above the name, never beside it.

Colourways

Four places the O’s can sit.

Magenta on Night is the default. Mono Snow is for when one colour is all you have. Never recolour the O’s to a second accent.

Magenta on Night
Magenta on Snow
Snow on Night
Snow on Magenta

Space

Give the O’s air.

Clear space is the height of one O on every side. The dashed box is the exclusion zone, not a frame to print.

Pictorial
24px minimum height, except 16px and 32px favicons on Night.
Wordmark
88px minimum width. Tracking stays tight. Never track it out.
App tile
Magenta O’s on Night. Keep the pair landscape. Do not stack or crop a single O.

Don’t

If it looks like Auto Trader, stop.

Vroomski
Do not sit the mark beside the name
Do not stretch or rotate
oo
Do not recolour one O
Vroomski
Do not set the name in Geist
Vroomski
Do not add cars, flags or gold
VROOMSKI
Do not write VROOMSKI as the logo

Colour

Magenta is the energy.

CSS lives in oklch. Apps and partner files use the sRGB hex. Night is the canvas. Magenta is the only accent in the identity — the O’s and the i-dot.

Magenta

The two O’s, the i-dot, prices, kickers, active nav, primary buttons.

--magenta / --primary

Night

Default canvas. App icon field. Never cream, never showroom white.

--background

Snow

Wordmark letters around the O’s, body on Night, mono mark on Magenta.

--foreground

Mist

Supporting copy. Not a logo colour.

--muted-foreground

Plum

Solid working surfaces in the dealer desk and admin.

--card

Type

Syne for the shout. Geist for the work.

Display · Syne 800

Scroll it.

Stop for the right one.

Titles, the wordmark, prices on cards. Heavy weights only. No serif, no condensed knock-off.

UI · Geist

Independent UK dealers. Ordinary photographs. One inventory for Discover, search, and the dealer page.

UK used cars

Body, forms, nav, legal. Kickers stay 11px, wide-tracked, Magenta, uppercase.

Voice

Direct. British. Not a brochure.

Say

  • Scroll it. Stop for the right car.
  • The TikTok of the motor trade.
  • Dealers list for free.
  • Same cars on iPhone, iPad, Android, and the web.

Don’t say

  • Your premier automotive destination.
  • Click to view our extensive inventory.
  • Vroom vroom — the name already did that.
  • Luxury. Bespoke. Unrivalled. Award-winning.

Product

The cars still supply the photographs.

Consumer chrome sits on morph glass over Night. Dealer desk and admin stay solid. Magenta is for action, not decoration. Avoid racing flags, tyre graphics, and cream paper.

PrimaryGlassKicker£14,995

Files

Take the outlines, not a screenshot.

SVGs are Syne ExtraBold outlines, so partners do not need the font. Display type in product is Syne (SIL Open Font License). UI type is Geist.

These are the marks. If a layout needs a third symbol, the layout is wrong.